Building a Consistent Practice – Kaleigh Doherty
Kris speaks with Kaleigh Doherty, Founder and Creative Director of Banff Yoga Festival. Kaleigh discusses the goals of the festival to support local wellness-focussed businesses and provide a space for yoga students to build a consistent practice. She outlines some of her marketing strategies and her rigorous process for recruiting high quality teachers to participate in Banff Yoga Festival. Kris asks further questions to Kaleigh which get them discussing sponsorship, metrics, and volunteers.
