Marketing Yourself: Social Media Forum and Fashion Show
When:May 28th 2011
Where: Mount Pleasant Community Hall
602 – 22 Avenue NW Google Map
What: Come out for a whole day filled with valuable information on how to market your business in all the little ways that produce BIG results. We are featuring a presentation on how to make Social Media work for your business from Kelly Martin, HouseLife’s second fashion show and workshop on how to dress your way to success in your field. Lighting, sound support and music provided by Calgary Sound Rentals. On top of all of this, look forward to a great networking opportunity, trade Show and Market. You don’t want to miss out on this! Details below.
Ticket Types
Social Media Forum, Fashion Show & Exhibition ($55) – This ticket includes a pass to everything you see on our Itinerary (below) including the Social Media Presentation, Catered Networking Luncheon, and Fashion Show & Exhibition. You can use your ticket the evening of the 28th to come back for live music and dancing!
Fashion Show & Exhibition ($20) – This ticket includes everything from 2pm on! A pass to the Small Business Exhibition and Market and a Fashion Show courtesy of HouseLife. Don’t forget, you can use your ticket to come back the evening of the 28th for live music and dancing!
So, you’ve decided to apply to be a vendor at “Marketing Yourself: Social Media Forum and Fashion Show”! We want to help you and your business, and in order to provide the best opportunity that we can for you in our exhibition we need to ensure that you’ll be a good fit with our other vendors, and that there will be no one else with your particular business present. Click Exhibitor Form to apply and we’ll get back to you within 72 hours to let you know if you’ve been selected to exhibit on the 28th!
Itinerary
9:00 AM – 11:00 AM
Preparations & Refreshments
The two hours leading up to the official kick-off of Marketing Yourself: Social Media Forum and Fashion Show are reserved exclusively for our business vendors. This is a valuable opportunity to network with other small-business owners and local, innovative organizations. It is also a chance for all vendors to set up their displays, arrange product for visitors, and organize promotional material. During this time, complimentary coffee and tea will be provided to all business vendors.
11:00 AM – 12:00 PM
Kelly Martin: Social Media Presentation
Kelly Martin, CEO and Founder of My Social Media Bridge, will be delivering a one-hour comprehensive presentation addressing the usage of social media for promoting businesses as well as for individuals. Kelly has been helping businesses with their marketing strategies for over ten years and has a wealth of knowledge and experience relating to using social media and capitalizing on an online presence. The three major topics that will be addressed in Kelly’s presentation are:
• Facebook: the advantages and disadvantages of profiles, business pages, and group pages; how to set up various pages within Facebook; how to use Facebook effectively
• Twitter: how to set up an account; building followers; constructing an effective tweet; the purpose behind tweeting; how to tweet for your business
• LinkedIn: how to set up a profile; the advantages of joining LinkedIn; how LinkedIn offers a different aspect to social media usage; how to use LinkedIn effectively
12:00 PM – 12:30 PM
Social Media Q&A Panel
Following Kelly Martin’s presentation on social media, an interactive question and answer period pertaining to promoting businesses online, specifically through social media, will be held. A panel consisting of experts in marketing, promotion, and branding will be present to answer questions from everyone attending the event. This is a valuable opportunity to clarify any information presented in Kelly’s talk, as well as draw on the unique expertise areas of our guest panel.
12:30 PM – 2:00 PM
Catered Networking Lunch
A catered lunch will be provided for all business vendors as well as event attendees. While enjoying locally-prepared delicious food, everyone attending Marketing Yourself: Social Media Forum and Fashion Show will have the unique opportunity to network in an environment of like-minded businesses and individuals. Take the time to introduce yourself, exchange business cards, educate yourself on new businesses in Calgary, and promote what you have to offer to the world! Beer and wine will be available for purchase from this point on.
2:00 PM – 4:00 PM
Small Business Exhibition & Market
The afternoon exhibition and market creates a prime opportunity for business exposure, marketing, and networking. Visitors from the public will be exposed to a variety of small businesses, new and upcoming ventures, and entrepreneurs representing a wide range of products and services. Small business owners who have set up display tables will have the time to explain their business, meet with potential new clients, sell products, and take orders. In addition to the trade show and market, visitors and vendors will have the opportunity to purchase wine and beer, and be provided with complimentary snacks to fuel their conversations!
4:00 PM – 5:00 PM
HouseLife Presents: Fashion Show
Specifically for this event, HouseLife Owner & Stylist Meagan Kelln has created a fashion show to demonstrate how to maximize the positive image you project, regardless of your business industry. The fashion show is designed to help you learn how to dress in order to give others the best possible impression of you, your skills, and your business. From creative artists to corporate boardroom representatives, Meagan has put together an impressive lineup of current outfits to work for any image and any budget, male or female.
5:00 PM – 7:00 PM
Break
During this time, visitors and vendors are invited to take a break from the event to stretch, eat dinner, and collect their thoughts – it’s been a very full day up until this point! Vendors are also encouraged to take advantage of this time to dismantle their display tables and pack up their products. Although there will be additional time for cleaning and packing up marketing materials at the end of the evening, this is the best time to do so. Remember to keep at least a few business cards on hand for networking into the night, though!
7:00 PM – 10:00 PM
Live Music & Dance
The final phase of the evening is a showcase of local talent – a fantastic lineup of musical artists and bands will be providing the soundtrack to a night of dancing and fun! This is the last chance to mingle with the people you’ve met throughout the day, and kick back and appreciate some of the extremely talented musicians we have here in Calgary. All sound and lights for the dance have been provided by Calgary Sound Rentals. At 10pm, we’ll wrap up Marketing Yourself: Social Media Forum & Fashion Show and go our separate ways, armed with a wealth of new knowledge, business contacts, and ideas for the future!
Sponsorship Opportunities
Please contact us via email or phone (403) 397-2271 for more detail – we would love to work with your business to find somewhere within these packages that will fit with your business vision and budget.
Platinum Level ($1000+)
Our Platinum Level sponsors receive the most benefits, marketing and exposure of their business. These organizations are also given priority as feature sponsors for future events hosted by HouseLife and/or Calgary Sound Rentals. As a Platinum Level sponsor, you will receive:
* Placement of a banner that you provide across the main stage – 15 feet of prime space
* A full-length feature blog post promoting your business on both the HouseLife and Calgary Sound Rentals websites
* Business posting on HouseLife’s “My Community” webpage for 6 months
* Feature business promotional interview on the Calgary Sound Rentals Weekly “Behind the Scene” Podcast
* Your business’ full-color logo on all event posters and signage
* Your business’ profile (30 word maximum), contact information, and logo (B&W) in the event program, given to all event attendees
* Detailed feature mentions on the P.A. during the event
Gold Level ($500 – $999)
Our Gold Level sponsors receive significant exposure both on the event day as well as online both before and after the event. These organizations also get early notification of sponsorship opportunities for future events hosted by HouseLife and/or Calgary Sound Rentals. As a Gold Level sponsor, you will receive:
* Business posting on HouseLife’s “My Community” webpage for 3 months
* Feature business promotional interview on the Calgary Sound Rentals Weekly “Behind the Scene” Podcast
* Your business’ full-color logo on all event posters and signage
* Your business’ profile (30 word maximum), contact information, and logo (B&W) in the event program, given to all event attendees
* Multiple mentions on the P.A. during the event
Silver Level ($250 – $499)
Our Silver Level sponsors have the opportunity to contribute monetary funds or make their sponsorship in-kind through the donation of a door prize or multiple door prizes (dependent on estimated value of goods and/or services), or through tote bag items (samples, gifts, coupons, and/or gift certificates) that total a minimum of $250 in value. Silver Level sponsors will also receive exposure in the following ways:
* Your business’ logo on all signage at the event
* Your business’ profile (30 word maximum), contact information, and logo (B&W) in the event program, given to all event attendees
* Multiple mentions on the P.A. during the event
Bronze Level ($50 – $249)
Bronze Level sponsors have the opportunity to contribute monetary funds or make their sponsorship in-kind through the donation of a door prize or multiple door prizes (dependent on estimated value of goods and/or services), or through tote bag items (samples, gifts, coupons, and/or gift certificates) that total a minimum of $50 in value. Through event marketing, Bronze Level sponsors receive invaluable exposure for their business. Bronze Level sponsors receive:
* Inclusion of promotional material (catalogues, business cards, and/or flyers) in tote bags given to all event attendees
* Your business’ profile (30 word maximum), contact information, and logo (B&W) in the event program, given to all event attendees